We all seek out the world for mentors, heroes, and leaders from which we can master our strengths and conquer new skills. Epic abilities, powerful attitudes, and life-changing discoveries are all locked inside us. Often, just one strike of inspiration is all it takes to activate a new mindset and push us in the right direction –– a direction of fearlessness. When TORObLACK was founded, our ultimate desire was to create the best coffee out there, both in taste and meaning. Like you, we often found ourselves in deep water, held back by the fear of failure. But one long look at this fear, and we’d drown. We’d lose control and sight of our true meaning and value. But our saving lifeboat was the words and examples of others. The words and examples of amazing authors, like Robert Greene, Jordan Peterson, and Mo Gawdat, propeled us forward. We found strength and discipline from the power of epic athletes, writers, and historical legends. In doing so, we have eventually found the right path for TORObLACK –– a path of fearlessness. TORObLACK comic illustrations are meant as a strike of inspiration. A bolt of lightning, change in speed, and breath of fresh air meant to trigger your right mindset. TORObLACK is brewed to be the best coffee because it awakens your inner bull. It ignites your spark. It revives your mind. The rest is up to you. Rocco has gained this ‘special power’ to be anywhere at any time –– just by meditating. His purpose? To fuel someone with the energy and focus to solve a problem, face their fears, and accomplish something amazing. With the help of the amazing Argentine Artist Alejandro Radio, we have transformed TORObLACK into more than a product. More than the best coffee –– but a symbol of fearlessness. Here’s to you: We hope you pour every cup of TORObLACK as a tool to bring yourself back on the right track. To see the world as the amazing place it truly is. Always remember: It all starts from within yourself. Choose TORObLACK. Choose fearlessness.